From 0 to ₹1.7 Lakh in 7 Days: The Truth No One Tells You About Starting a Clothing Brand
📜 The Real Story Behind the Sales
Everyone loves to show off the good numbers.
"₹1.7 Lakh in 7 days!"
"60+ orders in 24 hours!"
But no one really talks about what happens before those numbers show up.
The confusion. The fear. The losses. The doubt.
So today, we’re sharing our real story — raw, unfiltered, and exactly how it happened.
🎬 The Dream That Had No Direction
We always knew we wanted to start a business.
Be our own boss. Build something we could call our own.
But the problem was… what to start?
What should we sell? How does one even begin?
We’d scroll through Instagram, see people killing it with brands, and wonder — could we ever do something like this?
And then one random night, while mindlessly browsing YouTube, we stumbled upon a video.
This guy was explaining how you could create your own t-shirt designs, set up a store, and run some ads — all from your laptop.
“It looked so damn easy.”
Too easy, honestly.
But we were hooked.
We thought — why not us?
💸 The Hard Reality Hits
What nobody mentions in those YouTube videos is that starting a clothing brand is NOT EASY.
And it’s definitely NOT FREE.
Within the first couple of weeks, we ended up spending over ₹1 Lakh — on Shopify, ads, product mockups, designs, domain, and tools we didn’t even use later.
And guess what?
Zero sales.
Not even one.
We started questioning everything — “Are we dumb? Is this not meant for us? Are we just burning money for nothing?”
👕 The Unexpected Breakthrough
Then one day, completely unrelated to our store, a close friend asked us if we could make him a personalized t-shirt.
We thought — yeah, why not?
We designed it, printed it, and delivered it to him.
That night, a random idea struck us:
“Why not make this public? Maybe others would want something like this too.”
So we quickly created a few basic designs, set up a Facebook ad with a ₹500 budget, and went to sleep.
⚡️ The Night That Changed Everything
The next morning, our phones wouldn’t stop buzzing.
Orders. Messages. Notifications.
60+ sales in 24 hours.
We were honestly shocked, overwhelmed, and clueless.
We had no proper system to handle this.
No team. No suppliers on standby.
Just us — two brothers, a laptop, and a cheap Wi-Fi connection.
But it felt like we’d made it.
It was working. Finally.
📉 The Struggles They Don’t Tell You About
What followed next wasn’t some fairytale success story.
Our Facebook ad account got disabled 5 times in a week.
Each time, there was money stuck in it.
We lost track of orders. One person even tried to scam us on our very first order.
There were nights we stayed up till 3 AM answering customer messages.
Days when we doubted ourselves — “Is this even worth it? Are we just losing money chasing a fantasy?”
And to top it all, we were managing this while working full-time 9-5 jobs.
We had moments where we thought of shutting it all down.
But something in us kept saying — “Just one more try.”
📈 The Lessons That Actually Matter
In those 7 days, we scaled up, created new designs, tested more ads.
Some worked.
Most didn’t.
But we learnt this —
There’s no perfect formula. No secret blueprint.
You’ll fail. You’ll lose money.
You’ll feel stupid.
But you’ll also learn.
And those lessons are what make you stronger.
Patience, consistency, and the guts to lose money — that’s what it takes to build something real.
🔥 To Anyone Starting a Clothing Brand Today
Forget the overnight success stories.
Forget the fake gurus selling you frameworks.
Start. Fail. Learn. Try again.
That’s the only process that works.
If you’re thinking of starting a brand, or already struggling with yours — know that you’re not alone.
And trust us, it’s worth it.
Because every order, every message from a happy customer, every ₹500 you earn on your own — it hits differently.
📌 Final Thought
This was just Chapter 1 of our story.
There’s so much more — scams, losses, wins, and lessons.
If you’re into real stories from real people trying to make it, stick around.
We’ll keep it raw. Always.